The game was released in May 2013 but received a sudden spike in popularity in early 2014 and became a sleeper hit. Flappy Bird received poor reviews from some critics, who criticized its high level of difficulty and alleged plagiarism in graphics and game mechanics, while other reviewers found it addictive. At the end of January 2014, it was the most downloaded free game in the App Store for iOS. During this period, its developer said that Flappy Bird was earning $50,000 a day from in-app advertisements as well as sales.
Flappy Bird was created and developed by Nguyen in two to three days. The bird character, Faby, was originally designed in 2012 for a cancelled platform game.[11] The gameplay was inspired by the act of bouncing a ping pong ball against a paddle for as long as possible.[12] Initially the game was significantly easier than it became in the final version, however Nguyen said he found this version to be boring and subsequently tightened up the difficulty.[12] He described the business plan of a free download with in-game advertisements as "very common in the Japanese market".[13]
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